Monday, June 1, 2009

Dr. (Dre) Pepper presents Detox

Well...sort of. The obvious parallels here are Axl Rose (who also goes by Guns 'N Roses) took 17 years between Use Your Illusions 1 & 2 and Chinese Democracy...the latter finally was released last year despite being overshadowed by expectations and the band's legacy. Dr. Dre hasn't released a new album since 1999 so his oft-rumored, oft-mentioned Detox may or may not see the light of release this year. It was supposed to come out several times the last few years, strengthening the record and producer/rapper Dre's own mythology.

Another set of parallels officially exist today. Dr. Pepper infamously offered a free Dr. Pepper to everyone if Guns 'N Rose's Chinese Democracy was released by the end of 2008. The egg Axl sat on for 13 years finally hatched and the soda company did indeed offer a free can coupon via its website November 23, 2008 - Chinese Democracy's release date. Axl instantly demanded an apology from Dr. Pepper for the publicity stunt which the rocker believed diminished the importance of the album's release and sent his lawyers out to do the dirty work. What a curmudgeon.

Fast forward six months and Dr. Dre and Dr. Pepper have hooked up to give us all a little taste (pun clearly intended) of what a beat from Detox may or may not sound like. Billboard reports that the beat in the commercial is taken from a Detox track called, "Shit Popped Off."

Here is the commercial via Billboard. Drink a 40 of Dr. Pepper and discuss.

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